- Pick the brains of other founders. Buy them beer/lunch. Example: I was planning to make a first sales hire. I talked to couple of friends who has done that in the past.
- Hire experts on clarity.fm. Example: We had trouble with naming a new product we are launching. Hired an expert on naming. She clarified a lot of questions for us.
For most of the "coaches" their only business model is to self promote and sell B.S.