"surrounded by an intentionally confusing layout"
"providing a sense of safety and calm through exceptional familiarity"
Ask anyone who's ever had a job with a bunch of corporate bureaucracy but also felt familiar and comfortable enough with their ability to navigate it that they were hesitant to leave.
If you've watched the show The Americans, you probably recall the scene of Nina's execution, and that was based on real life practice: walk the condemned through a twisty corridor with lots of turns to disorient them so it doesn't dawn on them that the purpose of the walk is their killing.
Meanwhile, architects are working on facilities for elderly people with dementia, and trying to impose the exact opposite: provide the patients with visual cues to keep them as oriented as feasible.
...while keeping them from wandering into places they shouldn't be wandering into.
I had a story told to me at a training about a facility that put up stop signs on doors they wanted people to not wander in to. They neglected to consider that (after stopping and checking for cross traffic) one typically proceeds on their way when they encounter a stop sign.
Is there a word for 'the Ikea effect'?
AKA showing you everything and forcing you to waste your time rather than just allowing you to quickly target the one thing you came for. Exponentially made worse depending on how many people are present in your party.
Ikea's showroom has a deliberately serpentine layout. There are direct routes from A to B, but those routes are through hidden doorways. Some of those doorways are marked on the store plan, but they're not clearly signposted. There are navigational markings on the floor, but they only denote one route through - the route that Ikea want you to take.
I still thinks it’s setup for efficiency purposes, or at least their perceived efficiency, rather than psychological queues towards the customer.
Even the stuff when you walk in is based on the monthly rebates.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created.
Familiar to some of us from Douglas Adams' _Dirk Gently's Holistic Detective Agency_.
Hotdogs in IKEA, even though cheap and small, are a perfection of form. They're made of exactly four ingredients: bun, sausage, ketchup and mustard. Just the four ingredients that matter. No dumping half of the vegetable garden inside because too simple food is a sin and you must repent by eating grass. Only the pure essence of a hotdog, perfect in the de Saint-Exupery sense - there is nothing left to take away.
And yes, they're cheap, that means you can get more perfection for a dollar.
That's why Southdale has a feel to it that subsequent malls don't.
I don't frequent malls that often and it's due to the fact that I'm generally on foot, the sea of parking lots usually destroy any incentive I have to go to a mall and any time I've seen a mall embedded in residential zoning I'm quite fond of it.
I still prefer having spliced zoning though, either NYC style with residences over commercial or by intermingling them laterally (i.e. shop-front, shop-front, apartment, shop-front, apartment) which would make a pretty awesome mall actually.
https://en.wikipedia.org/wiki/New_Westminster_station (there are currently two residential towers in the station, a third being added)
"...the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout..."
A bit below:
"...is realized by deliberate reconstruction, providing a sense of safety and calm through exceptional familiarity."
Can a confusing layout cause exceptional familiarity? or what am I missing here?
At first I thought this HN post was publicising the TV show since a new season starts early May. Perhaps the OP is a fan of the show. It's a bit random linking to a short Wikipedia article on the Gruen Transfer? A page that happens to mention the TV show twice.
As for shopping mall design, I suppose we're not far off from pop-up holographic personalised intrusive social tracking considerations. Apparently some restaurants at least are designing their interiors to be phone-camera friendly, but also... you get the picture.
When I last stayed in a casino's hotel (the late '90s I think), there also weren't clocks in the rooms (but at least there was Kino on TV). Being an east-coaster and an early-riser, I went downstairs looking for breakfast at about 0330 or 0400. It always amazed me at how narrow the entryway and exit were ... you could easily get in but the exit was disguised and who's going to see a lighted exit sign in a room full of other flashing lights?
It was invented in the late 1960s by a guy named Al Primo, who came up with it as part of a broader reinvention of the local news show format he undertook while working at KYW-TV in Philadelphia. This new format (called "Eyewitness News": https://en.wikipedia.org/wiki/Eyewitness_News) replaced the traditional format of a newsreader reading stories from a desk into segments oriented around video from the scene of the story. The newsreader became the news anchor, providing the links that tied the various field segments together.
The old newsreaders had always been presented in a dour, serious way, since they were telling stories that could be very serious indeed. But in the Eyewitness News format, they weren't telling those stories directly anymore; that had been passed to the correspondents in the field, with anchors now serving as a kind of tour guide. That meant their old super-serious presentation didn't really fit them anymore; people wanted the new anchors to be more approachable, more relatable. Primo figured out that adding a bit of light, upbeat banter between them accomplished this very effectively, and "happy talk" was born.
The new format was a huge hit; KYW surged to the top of the local ratings, and Al Primo got hired to run news programming at the ABC Network's national flagship, WABC-TV in New York City. He took the Eyewitness News format with him, and within in a few years it was being copied by stations all over the country.
(Interestingly, the other big format for local news -- "Action News" (https://en.wikipedia.org/wiki/Action_News), which took the Eyewitness News format and tightened it into shorter, faster-moving segments fronted by younger anchors -- came out of the Philadelphia market as well. Local station WFIL-TV originated it in an effort to stay competitive with the surging success of KYW and Eyewitness News.)
"Until the 1990s"(!) :-) Try a modern Westfield mall. They're usually rammed full of people and doing crazy levels of business, based around a similar approach.