I'm planning on experimenting with https://www.mailerlite.com to see if it's more to-the-point.
An unsubscribe means “no more email” it doesn’t necessarily mean no interest. It’s important to track the whole funnel not just each campaign.
At least that's my understanding.
I once opted out of all emails from a crowd funding startup.
Turns out that "all" emails really means all. I couldn't reset my password.
I can understand there being a gray area around what is important information and what is marketing, but not getting password reset emails is just a bug. That never makes any sense and I highly doubt it was intentional.
Take eBay, for instance. For certain orders (and not others), I have begun to receive emails for each of the following:
• Order confirmation
• Preparing for shipment
• Will be delivered today
• Actually delivered.
This is useless noise. Fine to provide the option, but damn it, I've already opted out from as many messages as possible. The only email that should be "required" is order confirmation, and maybe one additional email for when the item has shipped.
As the cherries on top I can compose my emails in markdown and their public API is nice to use.
Highly recommended for personal newsletter needs!
Seems like it's more about finding ways to target users who have unsubscribed from a mailing list. That has its own thorns, but a sly price hike doesn't appear to be one of them so far.
> As a current user of our Forever Free plan, you'll now be in the new Free plan as long as your audience size is 2,000 contacts or less. The new pricing structure is based upon the total number of contacts you can market to, which now includes unsubscribes and customers who have simply not opted-in yet. You can check your Mailchimp account to see how many contacts are in your total audience. And keep in mind, you can always archive contacts you aren't using. On June 15, 2019, the pricing change will go into effect if you have more than 2,000 contacts.
So it sounds like it very much does change pricing on June 15th, at the least meaning previously Free users will now have to pay, unless they go in and manually archive unsubscribed emails.
> If you are a current free user
You can remain a free user so long as you have 2,000 or fewer contacts in your audience, and you’ll now have the new free plan features. If the new way of counting contacts causes your audience to exceed 2,000 contacts before June 15, 2019, we’ll automatically archive your unsubscribed and transactional contacts. After June 15, we’ll begin calculating your audience as described in Section 7B of our TOU, but you can always manually archive contacts to keep your audience under 2,000 contacts.
So it sounds like they are actually automatically archiving unsubscribed emails if it puts you over the limit.
> You can remain a free user so long as you have 2,000 or fewer contacts in your audience, and you’ll now have the new free plan features. If the new way of counting contacts causes your audience to exceed 2,000 contacts before June 15, 2019, we’ll automatically archive your unsubscribed and transactional contacts. After June 15, we’ll begin calculating your audience as described in Section 7B of our TOU, but you can always manually archive contacts to keep your audience under 2,000 contacts.
Speaking of: I'm confused by their push into "Marketing Software™" to be honest. There are a lot of people doing that already, and all the MC users I know (which, granted, is only a sample of say 20 people) don't use it in the way they're trying to pivot towards. I'm guessing they'll shed a ton of current users in this change up, but maybe they'll gain an equal or greater number of folks looking for what they're offering? I guess we'll see.
That said, to your second point: a lot of people just want simple, email list management. And for that, MailChimp has gotten a little unwieldy. But in a more sophisticated digital marketing strategy, some of their other components make more sense. They're competing with the base CRMs out there, and they'd rather not be one half of an equation where they'll eventually lose out because customers need to move up the offering chain. And in remarketing and attribution oriented campaigns, the new MC features make more sense, in theory.
Lastly, many many many companies out there barely use their marketing tools. If you think in terms of analytics, tracking, audience targeting, remarketing, etc., a lot of people are just using the thinnest feature set to fake their marketing. If you tie a few tools together, it gets a bit harder, so those MC customers who are trying to level up a bit need to figure out an additional element of integration. It's detail oriented and prone to error. By bundling these together, they can help their customers level-up without confronting the integration burden.
They realized they were well suited as they store much of the audience data and logic for that sort of automation. Then they just need to connect to other platforms which is relatively easy integration.
This in turn gets them more lock in with features and data. Exporting all that data and logic is a major headache. I know because I've dealt with such a migration twice now.
Since there's still valuable data about unsubscribed users if they are wired up to your DB, and since you could presumably still retarget them with audience lists in other channels that aren't impacted, I understand this move.
Likewise, their pricing change from auto changing your pricing tier to having you forecast is fairly standard for large email platforms, but frankly a little customer hostile imho. It shifts the risk from them to you to know your volume. Sure if you want true pay as you go, you can use the underlying mailer tools (Amazon SES, Sparkpost, etc) but business users will struggle with that.
* Whatever the previous free tier limit was on mailing lists, I'm now getting a warning that "You can't add another Audience - If you’re ready to build another audience, you’ll need to upgrade your account." I currently have 3 lists/audiences that I think are grandfathered in, previously the limit seemed to be on total subscriber numbers across all lists, not the number of lists.
* I can't archive Cleaned addresses (ie email addresses that have been unsubscribed because they've been bouncing emails), so they're permanently in the Audience numbers even though you can't (and shouldn't!) market to them. I assume they need to be archived so the system knows "don't allow this email address to be resubscribed".
* Maybe this is a Firefox Windows bug, but if you've got only one person in your search/segment, and you try to select Actions -> Archive, on a standard Full HD monitor the Archive & Delete menu options are offscreen and you can't scroll the page down to click on them. Meanwhile options like "Resubscribe" (!) and Make VIP are visible. Zooming the page out to 80% works, but it just feels like one of those dark patterns, even if unintentional or a bug.
I'm definitely looking for alternatives now (recommendations welcome). Even if these are all things I can work around, I don't like their overall trend. I should have got the hint when Mailchimp started defaulting new lists to not require a confirmed opt-in from subscribers...
Most likely just don't need to receive 2-3 emails a day from you